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| Channel | Core Service | Typical Outcome | |---------|--------------|----------------| | SEO | Technical + off‑page | 2–4x organic traffic lift (6–9 months) | | Paid Search (Google Ads) | ROAS‑focused management | 3–5x average ROAS | | Paid Social (Meta, LinkedIn) | Funnel‑based creative & targeting | 30%+ lower CPA vs. industry avg | | Content Marketing | Topic clusters & authority building | 80%+ increase in keyword rankings | | Email / SMS | Lifecycle automation | 25–40% of revenue from re‑engagement | | CRO (Conversion Rate Opt.) | A/B testing & UX audits | 15–30% lift in conversion rate | high bounce rate (78%)

Confidential cloud‑based HR platform Challenge: Stagnant blog traffic (12k visits/month), high bounce rate (78%), low demo sign‑ups.