To illustrate good vs. bad strategy, Rumelt compares NVIDIA and AMD in the graphics processor market (examples adapted from his 2012–2023 talks):
(Buena Estrategia)
Este vacío conceptual fue brillantemente abordado por , un profesor de la UCLA Anderson School of Management, en su obra maestra: Buena Estrategia Mala Estrategia: La diferencia y por qué es importante (Original: Good Strategy Bad Strategy ).
The word "link" in your text suggests you are looking for a download or purchase link. Since I cannot provide direct links to copyrighted PDF files, here are the best legitimate ways to access the content:
: Treating desire (e.g., "20% increase in revenue") as a plan for achieving it. Bad strategic objectives
Note: If you need a shorter summary, an annotated bibliography, or a PowerPoint outline instead of a full paper, let me know. Also, no “Richard P. R. Link” exists in strategy literature—check your source; you likely meant Richard P. Rumelt.