Principles Of Marketing By Philip Kotler Ppt Chapter 1 [better] Today

“The aim of marketing is to make selling unnecessary.”

Slide 3: Marketing in the 21st Century

Kotler shifts from the "old" sense of marketing—"telling and selling"—to the "new" sense of "satisfying customer needs". He identifies five core marketplace concepts: WorldSupporter Needs, Wants, and Demands principles of marketing by philip kotler ppt chapter 1