For decades, the entertainment industry revolved around September, January, and May (sweeps months). Under the model, that is obsolete. Streaming services now release major titles in February, July, and October—months once considered "dump months."
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Setting the future of digital and social media marketing research the entertainment industry revolved around September
Data from major streaming platforms indicates that 35% of all consumption now occurs between midnight and 6 AM. This shift has forced studios to abandon linear programming for "drop any time" strategies. Netflix, Hulu, and Disney+ now treat Tuesday at 3 AM with the same reverence as Saturday at 8 PM.