| Phase | Duration | Key Tasks | |-------|----------|-----------| | | 2 weeks | Secure stakeholder buy‑in (mall management, tenant association, brand‑safety). | | Design & Build‑out | 4–6 weeks | Install lighting, screens, QR stations, and décor. Ensure ADA compliance and hygiene standards. | | Host Casting & Training | 2 weeks (overlaps with build) | Choose host(s), create a short brand guide, rehearse scripts. | | Content Creation | 3 weeks | Produce 10‑15 lifestyle tip videos (30 sec each), event promos, and a custom Instagram filter. | | Soft Launch & Testing | 1 week | Invite employees and a small influencer group, gather feedback on flow and tech. | | Official Launch | Day 0 | Press release, social‑media blast, in‑mall signage, and a launch‑day giveaway. | | Ongoing Ops | Continuous | Weekly content refresh, host rotation every month, analytics review (QR scans, foot‑traffic, dwell time). |
Ketika bel pintu berbunyi, Rara masuk dengan langkah mantap, mengenakan jaket bomber oversized berwarna mustard dan celana jogger hitam. Di dalam, ia menyalakan lampu LED yang memancarkan cahaya lembut, lalu memulai segmen: