For decades, public health experts and social justice advocates have wrestled with a single, difficult question: How do you make the public care about an issue they would rather ignore?

[Visual Idea: Use a high-quality photo of the survivor (with consent) or an evocative, abstract image that represents hope and resilience. Avoid graphic depictions of violence.] The Hook (The "Opening Loop"):

Awareness campaigns often unconsciously look for the "perfect victim"—someone who is young, attractive, articulate, and morally unimpeachable. This distorts public understanding of trauma. The public is less moved by a survivor who has a criminal record, or who fought back, or who waited ten years to come forward. Campaigns that only showcase perfect victims do a disservice to the imperfect, messy, complicated reality of most survival.

Sharing trauma can be re-traumatizing. Campaigns must ensure survivors have access to emotional support throughout the process.