Jurriëns treats "piracy" not just as a crime, but as a cultural infrastructure. The paper explains that for decades, popular Indonesian videos (and foreign content) were distributed primarily through pirated means because the legal infrastructure was weak or monopolized. This created a "messiness" where the boundaries between legal and illegal entertainment were blurred for the average Indonesian consumer.
: A relatable family comedy that resonated deeply during the Lebaran holiday season, quickly surpassing 2.9 million viewers Ghost in the Cell : Acclaimed director Joko Anwar
Popular videos in Indonesia are no longer just clips of cats or pranks; they are high-production web series that command millions of views within 24 hours. Shows like My Nerd Girl and Antares on Vidio have mastered the "simp" aesthetic, merging Korean drama-style romance with uniquely Indonesian social dynamics (like the ngebon culture or office hierarchy).
