Consider the Barbie movie. It wasn't a film; it was a lifestyle brand event. The success of The Super Mario Bros. Movie proved that intellectual property (IP) from other media (gaming) is safer than original screenplays. Similarly, popular media abhors a vacuum. Podcasts become TV shows ( Dirty John ), newsletters become books, and Reddit threads become horror movies ( Searching ).
Why do we consume what we consume now? The answer is .
