Axis Bank's entertainment content strategy focuses on creating engaging and relatable content that resonates with its target audience. The bank has produced several web series, short films, and digital content that cater to diverse interests and demographics. One notable example is the "Axis Bank Millennial" web series, which explores the lives of young Indians and their financial aspirations. The series features popular actors, such as Ranveer Singh and Alia Bhatt, and has garnered millions of views on YouTube and social media platforms.
Beyond banking, she is a global superstar with roles in major films like Goliyon Ki Raasleela Ram-Leela Entertainment Impact: The series features popular actors, such as Ranveer
In 2025, the bank collaborated with acclaimed actress Shefali Shah for its ARISE Women's Savings Account. The campaign critiqued stereotypical "pink-themed" Women's Day gestures in favor of actionable financial empowerment. Subverting Viral Entertainment Trends Subverting Viral Entertainment Trends In 2022, a popular
In 2022, a popular The Timeliners sketch titled "If Banks Were Run Like Indian Families" directly parodied the campaign. The actress wore a similar blazer and delivered the punchline: "Aapka beta US mein hai, toh OTP uske paas jaayega, aapke paas nahi." (Your son is in the US, so the OTP goes to him, not you.) which was launched in 2019
She wasn't a housewife saving chawal ke paise . She was a photographer, a startup founder, or a marketing manager. She used her credit card to book a spontaneous trip to Goa. She used her mobile banking app to pay for art supplies.
Axis Bank's "Girl" campaign is a highly acclaimed and popular advertising initiative that has been making waves in the entertainment and media industries. The campaign, which was launched in 2019, features a series of advertisements showcasing the bank's services and products through a unique and engaging narrative.
starred in the "ARISE" campaign, using her signature sharp wit to call out hollow Women's Day gestures and advocate for real financial empowerment. Family & Trust Axis Max Life Ritika Sajdeh