Modern entertainment doesn't stop when the credits roll. We are living in the age of the and Transmedia Storytelling . A popular media franchise today often spans across: Feature Films Limited Series Video Games Podcasts and AR Experiences

The danger here is the "filter bubble." In news, this leads to political polarization. In entertainment, it leads to aesthetic ossification. The algorithm learns that you like "angry female singer-songwriters" and feeds you nothing else, starving you of the discordant, the uncomfortable, and the unfamiliar.

We no longer wait a week for a new episode. We consume entire seasons in a weekend.

Some of the key challenges facing the entertainment industry today include: