: India is the fastest-growing M&E territory, with revenues expected to hit ₹4.3 trillion ($51 billion) by 2026 . Its internet user base recently crossed 1 billion people Discovery Shift : Social platforms (TikTok, Instagram, ) now drive over 60% of product discovery
While has become the industry's default operational layer—powering everything from AI-driven dynamic subtitling to real-time automated production scheduling—it has triggered a "collapse in trust" among consumers.
The global media and entertainment (M&E) market is projected to reach $1.72 trillion by 2026