| Platform | Content Pillars | Typical Formats | Why It Resonates | |----------|----------------|-----------------|-----------------| | | • Career advice & entrepreneurship • Behind‑the‑scenes vlogs • Skill‑building tutorials | Long‑form videos (10‑20 min), Q&A sessions, “day‑in‑the‑life” documentaries | Deep‑dive value + personality = high watch‑time | | Instagram | • Daily motivation • Mini‑tips (carousel posts) • Personal milestones | Reels (30‑90 sec), carousel carousels, Stories with polls & AMAs | Bite‑sized, shareable, highly visual | | TikTok | • Quick hacks for productivity • Trend‑adapted business memes • Authentic “real‑talk” moments | 15‑60 sec clips, duets, challenges | Algorithm‑friendly, relatable, high discoverability | | LinkedIn | • Thought leadership articles • Career‑path case studies • Networking tips | Long‑form posts, SlideShares, short video insights | Professional credibility + actionable takeaways |
— Authentic + Slightly Unhinged