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The book by Nir Eyal outlines a four-step framework known as the Hook Model . This model is designed to help businesses create products that users return to repeatedly without the need for expensive advertising. The 4-Step Hook Model This model is designed to help businesses create

This is why the "infinite scroll" was a game-changer. It removed the "ability" friction of clicking "next page." It made the action of consuming content as easy as a thumb twitch. If you want users to hook themselves, you must ruthlessly simplify the action. Make it easier than thinking.