Quickly find specific technical tips on "kerning" or "vectorizing."
James Martin (Founder of Baby Giant Design) Theme: Practical creativity, branding, and the business of design. Quickly find specific technical tips on "kerning" or
The PDF didn't have chapters; it had "confessions." James—whoever he was—admitted to designing a badge for a bourbon brand when he didn’t even drink. He confessed to copying a mid-century poster for a pizza joint and calling it "retro-inspired." But the most painful confession was this: "I used to design logos to impress other designers. That’s when I failed my clients." That’s when I failed my clients
Leo framed the napkin. He never opened Dribbble again. This is often found in the or a
While a logo doesn't need to tell a literal story, it should have a "hook"—a visual quirk or concept that makes it interesting. This is often found in the or a clever visual double-entendre (e.g., the arrow in the FedEx logo).
Quickly find specific technical tips on "kerning" or "vectorizing."
James Martin (Founder of Baby Giant Design) Theme: Practical creativity, branding, and the business of design.
The PDF didn't have chapters; it had "confessions." James—whoever he was—admitted to designing a badge for a bourbon brand when he didn’t even drink. He confessed to copying a mid-century poster for a pizza joint and calling it "retro-inspired." But the most painful confession was this: "I used to design logos to impress other designers. That’s when I failed my clients."
Leo framed the napkin. He never opened Dribbble again.
While a logo doesn't need to tell a literal story, it should have a "hook"—a visual quirk or concept that makes it interesting. This is often found in the or a clever visual double-entendre (e.g., the arrow in the FedEx logo).