Remember when "watching TV" meant gathering around a 50-inch screen in the living room? Today, the average person watches more vertical video on a 6-inch phone than they do traditional broadcasts. At the heart of this shift is a growing force known as —and it is quietly eating the lunch of Hollywood.
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E-commerce integration is coming. Viewers will be able to purchase products seen in videos—clothing, gadgets, or decor—without leaving the app. This “shoppertainment” model is already popular in Asian markets and could redefine how popular media drives consumer behavior. Remember when "watching TV" meant gathering around a