In his work Comunicarea eficientă (Efficient Communication), Ion-Ovidiu Pânișoară
Drawing from Cialdini and Romanian negotiation practices, Pânișoară outlines ethical persuasion principles: reciprocity, scarcity, authority, consistency, liking, and social proof. However, he warns against manipulation, providing a clear ethical boundary. ion-ovidiu panisoara comunicarea eficienta pdf