Before YouTube, an Ethiopian living in the United States or Europe had to travel to specific "Ethiopian neighborhoods" (like Little Ethiopia in Los Angeles or the Churchill area in London) to buy physical CDs from the back of a taxi or a corner store. YouTube demolished that barrier.
In the 2010s, the industry shifted. YouTube allowed independent artists to bypass traditional gatekeepers and reach the massive Ethiopian diaspora directly. youtube ethiopian music
The 1990s brought a wave of iconic Amharic pop stars who modernized the sound further while maintaining the distinct five-note pentatonic scales. Before YouTube, an Ethiopian living in the United
Don't just watch single videos. Click the "Mix" feature. Start with one song, say "Mela Mela" by Aster Aweke , and let YouTube’s algorithm take over. The algorithm for is surprisingly sophisticated; it will seamlessly transition from 1960s vinyl crackle to 2024 bass drops. Click the "Mix" feature