Premalu succeeded because of its creative nuance. The deadpan humor of Naslen or the subtle direction of Gireesh A.D. is not mass-produced content; it is art. Piracy robs the producers (Dileesh Pothan, who made Joji and Thondimuthalum Driksakshiyum ) of revenue. If piracy dominates, studios will stop taking risks on small, unique love stories. Your "lifestyle" of watching smart, indie content will cease to exist.