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For decades, fashion "content" was dictated by a handful of elite magazines and high-end retailers. You were told what was in, what was out, and how much you needed to spend to stay relevant.
First unveiled as part of RAI’s broader digital transformation, this collection includes footage from iconic Italian fashion events such as:
The crown jewel of the collection. RAI broadcasters were granted backstage and front-row access long before YouTube existed. These tapes capture entire shows—from the first look to the finale—with original Italian commentary. Highlights include:
Rai First Open prioritizes . It suggests a "first-look" culture where the barriers between the designer and the consumer are dissolved. In this ecosystem, style isn't something you buy off a rack; it’s a narrative you participate in. By focusing on "open" content, Rai encourages a transparent dialogue about sourcing, sustainability, and the raw creative process. Key Pillars of Rai First Open Content