His first major success came with the renovation of a failing café in the Salamanca district. Within six months, thanks to his meticulous attention to lighting, tableware, and staff training, the venue became a favorite haunt for writers and politicians. It was here that the "Villanueva de Montoto method" was born: impeccable acoustics, a menu that respected tradition but allowed for innovation, and a front-of-house team trained like butlers.