Why are we here, What are we striving for?

Her career choice has faced backlash, with some social media users criticizing her departure from academia and questioning her true identity. Media Presence: While often confused with the high-fashion world of the Hadid sisters

A key element of her content is the use of the "POV" (Point of View) format. By framing her videos with captions like "POV: You’re the main character," she invites the audience to step into her shoes. This gamification of lifestyle content fosters a deeper connection with her audience. It isn't just about watching Mariam; it is about aspiring to the confidence she projects.