The room is dim, lit only by the soft glow of a projector and the harsh, necessary light of a camera ring. Elena, 34, sits in a high-backed chair, her hands wrapped around a mug of tea that has long since gone cold. She isn’t crying. That is the first thing you notice. In the popular imagination, the telling of a traumatic story is expected to be a deluge of tears—a cathartic breaking of the dam.

It’s easy to look at a graph showing rising rates of a disease and feel detached. It is much harder to ignore the story of a mother describing her fight for recovery or a young adult navigating life after a terminal diagnosis. Stories provide a face, a name, and a heartbeat to the numbers. 3. Providing a Roadmap

The method of delivery has evolved just as drastically as the content. The days of whispered testimonies in community halls are being supplemented, and sometimes replaced, by digital amplification.

Some potential points to consider: