In a move that parallels the work of Roland Barthes in The Fashion System , Guiraud treats clothing as an extension of the body. He views fashion as a "vestimentary code" where clothing acts as a signifier of social status, gender identity, and group belonging. The choice to wear a suit versus a t-shirt, in Guiraud’s analysis, is a syntagmatic choice similar to selecting words in a sentence.
En su libro, Guiraud identifica varios conceptos clave que son fundamentales para entender el lenguaje del cuerpo. Algunos de estos conceptos incluyen: el lenguaje del cuerpo pierre guiraud pdf
. He argues that non-verbal communication is not just a collection of random movements but a complex language with its own "grammar." Biological vs. Cultural: In a move that parallels the work of