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Advertising money is following the eyeballs. Major brands now allocate 60% of their digital budgets to influencers rather than TV spots.

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Pakistani television has a rich history, dating back to the 1960s. The country's first television channel, PTV, was launched in 1964 and was the sole provider of television entertainment for many years. The 1980s and 1990s are often referred to as the "Golden Age" of Pakistani television, with iconic shows like "Shehr-e-Zaat" and "Dhoom Taana" captivating audiences nationwide. Advertising money is following the eyeballs

Pakistan's entertainment industry has undergone a significant transformation over the years, with a surge in diverse and engaging content that caters to a wide range of audiences. From television dramas and movies to music and social media, Pak entertainment has become a significant player in the global media landscape. The country's first television channel, PTV, was launched