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While vintage PDFs of Lui from the 1960s and 70s remain highly sought after by collectors, the brand underwent a significant relaunch in 2013 under the creative direction of Jean-Yves Lacroix. The modern iteration of Lui departed from its "girlie magazine" roots to become a high-fashion, avant-garde publication. Modern verified digital editions are often distributed via dedicated apps or high-resolution web viewers, featuring work by world-renowned photographers such as Terry Richardson, Mario Testino, and Ellen von Unwerth. When verifying modern Lui content, look for the distinctive minimalist logo and the magazine's shift toward celebrity culture and luxury lifestyle editorials.
Established by Daniel Filipacchi and Frank Ténot, Lui ’s primary goal was to bring "à la française" charm to the men's magazine market. During its peak in the 1960s and 70s, it featured some of France's most iconic figures, including Brigitte Bardot, Mireille Darc, and Jane Birkin. The magazine was known for its high-quality photography, often shot by greats like Francis Giacobetti, and its distinctive monthly pin-up by the artist Aslan. lui magazine pdf better verified