Since 2002, Rai has been a mainstay at the Cannes Film Festival , serving as the first Indian actress on its jury in 2003. This presence has allowed her to act as a permanent cultural ambassador, representing Indian cinema on a global red carpet for over two decades. 3. Brand Endorsements and the "Ambassador of India"
is a cornerstone of global popular media, transitioning from a national beauty queen to a transnational icon who redefined the presence of Indian cinema on the world stage . Her career serves as a case study for the globalization of Bollywood and the evolution of the "celebrity brand" in the 21st century. 1. From Pageantry to Global Stardom Aishwarya rai xxx videos