In 2009, Pirelli made a radical departure from its usual roster of fine-art photographers (like Peter Lindbergh, Herb Ritts, and Mario Testino) by hiring the controversial, flash-heavy aesthetician of downtown New York. Richardson was famous for his "snapshot" style—intimate, raw, and often transgressive. For the 2010 edition, he took the Pirelli Calendar back to its roots: Brazil.
: A return to the roots of "The Cal," focusing on a "Pop Art" aesthetic with raw, essential photography stripped of complicated backgrounds or heavy post-production. : Filmed and photographed in the stunning landscapes of Trancoso, Bahia, Brazil , specifically at the UXUA Casa Hotel. : The calendar featured 11 top models: Catherine McNeil Abbey Lee Kershaw Miranda Kerr Daisy Lowe Rosie Huntington-Whiteley Ana Beatriz Barros Gracie Carvalho Eniko Mihalik (Hungary), Marloes Horst (Netherlands), and Georgina Stojiljkovic from the 2010 collection to reference? AI responses may include mistakes. Learn more Pirelli Calendar 2010 (The Making of) - IMDb Pirelli Calendar 2010.pdf
The calendar draws inspiration from Brazilian mythology, particularly the legend of the (or Iara)—a beautiful mermaid-like figure from Amazonian folklore who lures men into the rivers. This mythical element is woven throughout the images, blending reality with fantasy. In 2009, Pirelli made a radical departure from
Major fashion libraries—such as the , the V&A Museum in London , or the Bibliothèque nationale de France —hold complete Pirelli collections. You can visit in person to view the original and, with permission, request a high-resolution scan for academic use. : A return to the roots of "The