The Punjabi film industry, also known as Pollywood, has experienced a significant surge in popularity over the years, with a growing audience base not only in India but also globally. One of the key factors contributing to the success of Punjabi movies is the music, which plays a vital role in setting the tone and mood of a film. In recent years, a new trend has emerged in Punjabi cinema, with the rise of OKJatt, a popular music label that has been producing chart-topping hits. This paper aims to critically analyze the impact of OKJatt on Punjabi movies in 2025.
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