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: Locating the organization in an external environment (market niche).

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He cross-referenced the images with a scanned Google Books preview of Mintzberg’s Strategy Safari . It wasn't a neat, single-file PDF download. It was a patchwork. A collage. A mess. : Locating the organization in an external environment

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Henry Mintzberg El Proceso Estratégico " (The Strategy Process) is a seminal work that shifts the view of strategy from a purely formal, top-down plan to a more organic and complex human process