: Create a moment where the audience is emotionally committed to the deal. Getting a Decision : Move toward a clear "yes" or "no". Frame Control Tactics
“Turn a shaky, data-heavy pitch into a frame-dominant, psychologically irresistible closing machine—without years of sales experience.” : Create a moment where the audience is
Klaff introduces a six-step framework to maintain control and engage the buyer's primal instincts: data-heavy pitch into a frame-dominant
The primal, instinctual brain focused on survival. It filters out 90% of incoming data. : Create a moment where the audience is