Because of its indie foundry status, TWK Lausanne is not free. It is a premium investment (often starting around $250+ for a full desktop license). This exclusivity is precisely why high-end brands use it—it prevents the "font crowding" seen with Helvetica or Montserrat.
TWK Lausanne is a highly sophisticated, contemporary sans-serif typeface designed by Swiss designer Nizar Kazan and released by the foundry Weltkern (formerly Type.Weltkern) in 2017. twk lausanne font