The lush landscapes—backwaters, hills, and monsoon rains—are central to the visual language of the films.

The 1970s and 1980s are often referred to as the Golden Age of Malayalam cinema. This period saw the emergence of acclaimed filmmakers like Adoor Gopalakrishnan, K.G. Sankaran Nair, and I.V. Sasi, who produced films that explored complex social issues, politics, and human relationships. Movies like "Swayamvaram" (1972), "Aparan" (1982), and "Nokketha Doorathu Kannum Nattu" (1984) are still remembered for their thought-provoking themes and strong storytelling.

Malayalam cinema has had a significant impact on Kerala's culture and society. Films have played a crucial role in shaping public opinion on social issues, like casteism, communalism, and environmental degradation. The industry has also promoted Kerala's tourism industry, showcasing the state's natural beauty and cultural attractions to a global audience.