4 Web Accessibility Guidelines for App Developers
The year is 1972, and television history is made. Julia Child’s cooking show, ‘The French Chef,’ includes closed captioning for the first time. “The ...
In public health, researchers noticed that after a survivor of a motorcycle crash gave a speech at a high school about brain injury, helmet sales in that zip code spiked 40% for three weeks. The Hotline Spike: The gold standard metric for awareness campaigns is the immediate spike in calls or texts to a crisis hotline. When a survivor goes public on a morning news show, the hotline should see a surge within 10 minutes. The Disclosure: The hardest metric to track is the "kitchen table conversation." Awareness campaigns succeed when a survivor’s story on the radio prompts a listener to turn to their spouse and say, "That thing they described? That happens to me too."
Survivor stories collapse the distance. When a woman stands on a stage and describes the specific smell of the room where she was held, or the texture of the carpet she stared at while enduring abuse, the listener is no longer looking at a statistic. They are looking at a mirror of human possibility. The listener thinks: That is someone’s daughter. That could be me. Rei Ayanami Plugsuit Rape Machine -RAW- -3D- -P...
When someone trusts you with their story, hold space for them without trying to "fix" it. In public health, researchers noticed that after a
Not every story goes viral. The most impactful narratives in awareness campaigns share three specific traits: The Disclosure: The hardest metric to track is