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| Step | Tool / Source | Data Collected | Purpose | |------|---------------|----------------|---------| | | BuiltWith, Google PageSpeed Insights, Screaming Frog | Tech stack, load times, SEO tags, schema markup | Assess technical health and SEO readiness | | Traffic Estimation | SimilarWeb, Ahrefs, SEMrush | Monthly visits, bounce rate, referral sources | Benchmark audience size and acquisition channels | | Content Sampling | Manual review of 120 videos (Jan‑Mar 2024) | Themes, production values, duration, captioning | Qualitative analysis of editorial scope | | Social Signals | Social Blade, native platform analytics (public) | Followers, engagement rates, posting frequency | Evaluate cross‑platform reach | | Competitive Mapping | Competitive intelligence tools, industry reports | Feature sets, ad spend, audience overlap | Position Kajal Video relative to peers | | Literature Review | Peer‑reviewed journals, market research (e.g., Deloitte 2022) | Best practices in digital media monetisation | Ground recommendations in theory |