by Dr. S.S. Khanka , published by S. Chand & Company , is a widely recognized textbook in Indian universities for B.Com, M.Com, and MBA students. It is praised for its structured approach to explaining complex entrepreneurial concepts in a simple, easy-to-follow style. Core Content & Key Features
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Beyond distribution, Khanka’s work influenced curricula and policy dialogue. Nonprofits framing entrepreneurship training for women’s self-help groups borrowed frameworks for project feasibility; incubators adapted market analysis tools to screen early-stage ideas; government training schemes quoted sections to justify microcredit targets and skill-development modules. The text became a lingua franca: instructors translated its models into local vernaculars, reshaped examples to fit informal economies, and threaded community realities into formal templates. Where formal institutions lagged, grassroots trainers used the book’s structure as scaffolding for improvisation. Chand & Company , is a widely recognized
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: Detail-oriented sections on establishing a Micro and Small Enterprise ( MSME ), project identification, and selection.
The 5th edition of this book has been updated to include contemporary themes like and Start-ups .