The ultimate ambition of "South Big Devika Entertainment" is audacious: to become the Disney of the East. They are currently building a "Devika Film City" on the outskirts of Hyderabad, designed to host simultaneous productions in Hindi, Tamil, and Telugu. They are launching a talent management arm specifically to broker deals between Bollywood actors and South directors.

These southern giants operate on three core principles that Bollywood is now eagerly adopting: