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: Creators began optimizing content for SEO rather than just trending sounds. Influencers started using long-tail keywords (e.g., "business tips for beginners" instead of just "business") to ensure longevity as the algorithm shifted toward slower, more intentional content delivery.
The career of a video content creator stopped being about "content" and started being about media asset management . manyvids 22 09 15 brea rose reluctant mom son a work