To keep the Croc Brain engaged, you must introduce a "hook." This is usually a moment of uncertainty or a high-stakes "push-away" that makes the audience want to chase you. Offering the Prize:
The Crocodile Brain cares about only three things: To keep the Croc Brain engaged, you must introduce a "hook
Klaff identifies three common frames that derail pitches: To keep the Croc Brain engaged
The reason Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal has become a bible for Silicon Valley entrepreneurs and Wall Street financiers is simple: it works because it is honest about human nature. To keep the Croc Brain engaged, you must introduce a "hook