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: The rise of TikTok and YouTube creators who bypass traditional "gatekeepers." The Power of Popular Media Popular media

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From 15-second TikTok loops to 3-hour video essays, we’re living in a golden age of niche content. Whether it’s a high-budget Netflix series or a creator-made web series, the goal is the same: to keep us hooked. : The rise of TikTok and YouTube creators