Why are we here, What are we striving for?

SEGA's journey began in 1940 as Nihon Goraku Bussan, a Japanese company that manufactured and sold amusement machines, including jukeboxes and coin-operated games. In the 1960s, the company began to focus on developing and manufacturing arcade games, which quickly gained popularity worldwide.

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One of the key factors that contributed to SEGA's success during the 1990s was its commitment to creating exclusive games that couldn't be found on other consoles. Titles like Sonic the Hedgehog, Golden Axe, and Virtua Fighter showcased SEGA's ability to develop innovative and engaging games that appealed to a wide range of players.